📂create a swipe file

learn more, quicker!

Stuck for ideas?

A swipe file is a collection that inspires you. Physical, manilla folder style or digital in an app like Notion.

Some things you could put in a swipe file:

• emails

• case studies

• screenshots of ads

• branding

• compelling web copy

When you look at work you like or case studies with proven results, you can start to analyze why they worked.

Once you know why something worked, you’ll be able to replicate it!

Creating a swipe file is the learning method most pro writers use to improve their writing. — Enchanting Marketing

Earlier today I was deleting promotions and a subject line offering a free year subscription to the meditation app Calm enticed me to open.

I’m now a customer!

Intrigued by how effective the email was, I added it to my swipe file. I’ll have the inspiration to draw on whenever I need to write effective sales emails.

Use the idea of swipe files if you’re learning a new skill. Creating a folder dedicated to housing your material can help you stay motivated and on track!

Learning guitar?

Keep a folder of songs you like, tabs, tutorials you’re watching, or styles you might want to learn.

Anything that inspires you is helpful in a swipe file. The key is not to overload it. You want to be able to reference solid work you can learn from and access easily.

Try setting up a swipe file this week and let me know if it inspires any projects!